11.04.2016
SSAB is introducing five new product ranges – or ‘families’. Each product family has optimized offers based on meeting the specific needs of our customers, tailoring to production processes, and maximizing end-product performance. This is also evident in how the families are named: SSAB Domex, SSAB Boron, SSAB Form, SSAB Laser Plus and SSAB Weathering. “Customers want to know what a product can offer, so it makes sense to group our products according to how they are used,” says Olavi Huhtala, Head of SSAB Europe. “This will make it much easier to identify the right product for the right application. We have created these optimized offers by combining recently-developed products with a selection of the best products from our earlier ranges.”
The new product ranges also provide SSAB´s customers with direct access to the company´s extensive offering of services and support. Customers are welcome to contact SSAB for workshop recommendations and technical support on how to improve their productivity.
The merger between SSAB and Ruukki has resulted in a restructuring of SSAB’s steel portfolio. Last year, SSAB announced some new offerings and this product launch, together with a forthcoming relaunch of the Docol brand for the automotive industry, will complete SSAB´s new product portfolio.
The SSAB brand families introduced, include hot rolled plate, hot and cold rolled strip, metal coated and tubes and sections.
SSAB’s new optimized offerings within steel and services are:
SSAB, Stockholm